Brand Essence is more than just another marketing formula applied to every client – instead, it describes the essence of my naturally intuitive creative process
My goal is to stimulate an authentic connection from your ideal audience. To do this I get to know you and your business, your clients and your objectives. My consultation process will expand how you think and feel about what you are creating – looking into the essence of what you do and what your business offers. Formulating clarity around the 4 C’s builds a platform that allows your marketing vision to take shape. This begins to guide the creative process and any important decisions that need to be made.
It is important to capture how your product or service makes a difference and adds value in a way that will grab the attention of your audience. This is achieved by knowing the key benefits and solutions behind your point of difference. Connections made from the unique essence of your offering will be stronger and longer lasting.
After capturing the essence of your brand, I will develop creative ideas and tangible actions that you can take towards building your branding, marketing and communications in engaging ways. Using online, print, editorial and advertising, and media – each step will be simple, clear and connected. All aimed at helping you to make more connections and grow your business.